Real estate SEO is a process involving enhancing your real estate online presence so that it ranks well on search engines. This Gainesville Real Estate company is one such agency that has perfected the art of optimizing its content to become relevant to the average real estate client. Every real estate agency would be happy to avoid making incessant cold calls to potential clients regularly. However, the reality of modern online businesses is that making a concerted effort in the form of a focused online marketing strategy is essential for long-term profitability.
Most homebuyers make their first inquiry about real estate agents online. Most consumers are likely to click on one of the top 3 hit results on Google; this emphasizes the need for effective SEO strategies. However, the abundance of real estate companies online and the competitive nature of SEO for realtors means that you want your real estate agency’s content to rank well to ensure that potential clients click on it as a first choice.
As a real estate agent, follow these guidelines to ensure excellent SEO rankings to generate leads:
- Thorough Keyword Research
The term “keyword” essentially means what people are typing into a search engine inquiry box. The ranking of a particular keyword has a significant bearing on your website’s overall ranking. Targeting specific keywords related to real estate is critical to getting enough traffic that can generate leads.
Building an effective real estate keyword involves investigating customer preferences; find out the kind of real estate questions and terms customers search for online. For example, “real estate condos in Malibu” is pretty specific. If your research indicates that such a keyword receives significant inquiries on Google, then you can build your content to include “Malibu” and “condos” as part of your keyword.
Google Keyword Planner is a convenient tool for many real estate agents. It enables keyword ideas and suggestions based on what consumers are most researching.
- Create A Landing Page For Your Transactional And Investigational Keywords
Transactional keywords are those queries that indicate an intent to purchase. “Condos for sale” is a good example. Investigational keywords are when people are seeking information. A landing page steers a consumer toward becoming a potential customer.
Start by offering valuable information at no cost to the consumer. Such information could include a few hot tips on the latest real estate trends, for example. After reaching your landing page and getting these free tips, a consumer is more likely to explore the page further. Your landing page will prompt them to fill in their contact details, usually a valid email address.
Ensure that your homepage is location-specific and visually appealing; include attractive pictures of well-maintained houses for sale.
- Create Impressive Blog Content
Writing helpful content to educate potential customers is crucial to generating leads. Ensure that the content is laden with SEO keywords in a way that will compel consumers to want to explore your website further.
- Make Your Website Reliable
Consumers are more likely to exit your site if it takes too long loading. Ensure that your site plugins and all other relevant technical details are adequately set. This ensures that consumers do not quickly “bounce” off your site. Google tracks the bounce rate off any site; if this happens too many times, then your site’s ranking may be negatively affected. Downgrading your site will be detrimental to your chances of generating a real estate lead.
- Mobile Friendliness
A significant number of internet users access sites on their mobile devices like smartphones. Ensure that your real estate online content is user-friendly; Google gives priority to mobile-friendly sites when indexing.
- Use Secure Socket Layer (SSL)
Online security is essential to your site’s trustworthiness. Potential customers may feel a sense of trepidation if your site is unsecured. Nobody wants to lose money due to sloppy security measures. Securing your real estate site with SSL helps to build trust with potential customers, hence more leads.
- Leverage Internal Links
Internal links help to lead users to other pages on the same site. They are great for simplifying the user navigation experience. Anchor texts help to ensure that consumers can get all the relevant information about a specific topic on one site. Optimize your real estate site using such links to increase lead generation.
- High-Authority Backlinks
When your site is new, you may not have much credibility yet. Guest posting on other established sites that command authority and credibility will significantly help your real estate website traffic. Make sure that the site you post on is considered a credible source.
- Get Citations
Local real estate directories can be your best friend when you need citations. Getting your real estate website listed indicates credibility. Such references also have a bearing on Google’s ranking of your site.
- IDX Listings
Internet Data Exchange ensures that visitors to your real estate website can access house listings in your area. You can include the most appealing home listings on your website for your clients.
