Over time, sales of sports broadcast rights have become a profitable activity for organizers. Today, the well-established sports broadcasting industry generates handsome returns. This increases the competition among OTT, sports websites, and other live streaming platforms.
However, the rat race for platform supremacy has proven beneficial for users. OTT platforms now offer high-quality content at highly competitive prices. However, the online industry is expanding very rapidly. Due to this, broadcasters are struggling to keep up with technological advancement.
Beyond technology, social media marketing and user experience also play a significant role in the overall success. Due to this, streaming platforms are always on the lookout for unique sports engagement solutions. Here, you can also find some more information on sports engagement platforms.
Strategies For Promoting Your Sports Broadcast
There are several ways to generate a buzz for the next sports broadcast. We have curated a list of the top 10 strategies for promoting your sports broadcast.
Choose The Right Engagement Tool
Let the users participate in the gaming thrill by adding powerful engagement tools. Such tools help enhance social experience and engagement on your OTT app or website.
By choosing the right engagement tool, you allow superfans to follow the specific content tagged with their favourite sports team, an individual player, or a particular category, etc. It also offers them a direct personalized feed with their most interested team, player, or category.
Thus, the sole consideration should be to choose the right engagement tool that makes you the go-to destination for every fan, superfan, or even a bandwagon jumper.
Enable Live Chat Opportunity For Fans Throughout The Main Event
Live community chat is the best strategy to bring excitement among fans. Let them communicate and engage with one another in real-time chat while watching the sports broadcast.
However, you need to ensure choosing the lightweight and mobile-friendly community chat. This would make the implementation of content like video or text easier and ensure that the community guidelines are also upheld in real-time.
Live-Blogging On And Off The Court
Allow the on-location respondents to engage in liveblogging to cover the entire sports broadcast while live-streaming. You may plan to leverage social ingestion with evergreen content covering every minute that the superfans matter the most.
The different possibilities of live blogging include:
- Covering the journey of an athlete to a big fight.
- Liveblogging a multi-day sporting event
- Inviting engagement on-site, app, or around social media to provide updates for the sports broadcast.
Running A Sporting Contest Or Giveaway
Running an online sporting contest or giveaway is a fun and exciting way to inform fans, create a buzz, and encourage them to attend the broadcast.
When you offer a prize draw, you aren’t just raising anticipation but also ensuring more entries. At the same time, sharing information about the online contest or giveaway on social media platforms helps improve reach to enthusiasts.
Retargeting Contest Participants With The Most Relevant Ads
Advertisements play a vital role in alluring visitors to the website. The display advertising works by serving advertisements to only those who have already visited the website in the past. Hence, it is another innovative way to promote sports broadcasts.
As soon as a fan enters the giveaway, the script starts efficiently. The same person will witness your ad at some other place online. Thereby, it helps improve visibility and reach most effectively.
Therefore, ensure utilizing retarget tools alongside the online contest or giveaway for enhanced marketing and promotional tactic.
Surveying Sports Fans
Another key strategy is to ask the fans what they want directly. You’ll need to send out a survey to fans to get vital feedback on their liking, preferences, and requirements. In this way, you get to prepare, improve, and serve them better in the next broadcast.
It would also be great to offer some rewards for their efforts, time, and patience.
Reaching Out To Email List
Building an email list is another crucial robust idea. It is ideal for connecting with the fans who desperately want to hear from you.
When visitors sign up for the email list, they desire to hear from you. Thus, when you send an update or newsletter, they are most likely to take an interest in it.
You can use your email list to promote your sports broadcast to enthusiastic subscribers. Additionally, when you include social sharing links, they would spread the word amongst their friends.
Sharing Pre-Game Teaser
Sometimes, the core objective is to sell as many tickets as possible for the upcoming sports event. The best way to do so is to share content during lead-up on different social media platforms.
Here are some ideas to post before the main event:
- Individual athlete’s photos with the summary of the major strengths,
- Slideshow of preparation work happening on-location
- Video of team warming up for their training session
- Flash selling tickets at discounted price
Posting Behind The Scene Footages
The next robust, fun, and exciting strategy is to post behind-the-scenes footage on your social media platforms, including Twitter, Instagram, Facebook, YouTube, and the official website.
For example, you can post footage touring the state-of-the-art sports stadium behind the scene.
Collaborating With Sports Influencers
There are several good reasons that the influencer promotional strategy is taking the industry by storm. When you plan to team up with the most influential person in the industry, you open the scope to a broader audience.
But, most of the time, you don’t even need the most influential ones. Even the smaller sports influencers with a tight-knit and engaged audience work in your favour. That way, you get to laser-focus on the audience that matters the most to you.
You don’t need to have a big advertising budget when promoting your sports broadcast like most sporting brands. Instead, strategically planning and implementing the different robust ideas could work miraculously in your favour. Utilize these strategies to create buzz, generate leads, and see amazing results for your upcoming sports broadcast.
The key to promoting sports broadcasts is to effectively use the latest engagement tools and the different social media platforms.