10 Best Push Notification Softwares to Boost App Engagement

If you’ve heard enough of push notifications by now, chances are you might be looking for ways to integrate the push notifications into your marketing strategy. 

Push Notifications can easily be sent from a framework like React-Native Push Notifications or any other user UI software framework. There are many service providers that offer the functionality of sending text alerts or updates directly into the mobiles and desktops of your customers.

We will provide you with a list of Softwares that you could use to send the custom notifications based on your business requirements: 

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  WonderPush:

If you need a handy push notification software that allows its user to send different types of notifications coupled with real-time analytics – WonderPush is the solution.

Wonderpush is CRM (Customer Relationship Management) based software that carries out its operations in line with engaging and managing its customers. It also provides the feature of segmenting the audience while sending them tailored content.

Wonderpush sends both app and web push notifications at the speed of 3,50,000 notifications per second which means a simple resolution to stay in touch with your customer base even if you have a large market. It further includes A/B testing, staff assistance and unlimited notifications at reasonable prices

• Firebase:

Firebase is a cloud messaging platform that allows users to send unlimited alerts to their customers. It features customised content, device targeting, reporting/analytics and sends both web notifications and mobile alerts. It stands tall in terms of customer service and ease of use. 

Firebase comes with a simple outlook, requiring minimal knowledge of coding. With the firebase console, all you need to do is to segment the audience based on customer behaviour and send the push notifications at a click.

So far pricing is concerned, firebase involves ‘free plan’ which means a post-billing service that offers its users the sections of A/B testing, Analytics, Performance Monitoring, Remote Configuration, Crashlytics etc. 

• OneSignal:

OneSignal is a popular platform used to send targeted notifications. Like every other alternative, it too features A/B testing, analytics and segmentation features.

OneSignal generates automatic alerts for abandoned carts and certain other announcements. From mobile alerts to web notifications, Onesignal involves all the channels including in-app messages, emails and SMS with a minimum plan starting from $12 a month for 1000 subscribers.

OneSignal offers a free trial along with a free version, extending its advanced features like contextual targeting and expiry notifications.

• WebEngage:

WebEngage is a well-known platform that eliminates the need for coding and allows you to type in the text that you want to send to your customers. It is best suited for the industries like Fintech, Foodtech, Healthcare and E-commerce,  

WebEngage is a popular platform providing its users with the features of A/B testing, behaviour analytics, action management, attribution modelling, campaign analytics along ROI tracking. 

WebEngage provides a free trial but does not offer any free version. 

• Webpushr:

Webpushr is a free WordPress plugin, supporting all browsers. Facilitating user segmentation and Woocommerce integration – Webpushr comes with HTTP support. It allows the usage of large images and emojis.

It is free of cost up to 10,000 subscribers where a plan of $29 a month runs for the subscribers limit of 50,000.

• iZooto:

Targeting small and medium-sized organisations, iZooto enables its user to send mobile alerts, web and visual notifications. It facilitates campaign segmentation, device and geotargeting, giving its users an advanced touch of reporting and analytics.

IZooto’s plan starts from $75 a month, giving its customers a free trial and version of its software. 

• PushEngage:

PushEngage is among the best software available to send push alerts to your customers. It supports all browsers and devices which makes it an extensively chosen software by the industry leaders.

Whether you want to send manual notifications or set automatic alerts, PushEngage is a convenient means for every preferred action. 

It features A/B testing, triggered campaigns, interactive message options and so on. With PushEngage you receive the advantage of automatically sending the alerts of abandoned carts or price drops. It further offers superior level analytics to study customer behaviour.

Its plan starts from $29 a month.

• MixPanel:

Serving some of the elite brands like Expedia, Uber, Ancestry – MixPanel is a  popular platform offering the features of A/B testing, device targeting, funnel analysis, geotargeting, in-app events tracking and much more.

It helps target the audience, making their segmented groups and helps create the campaigns along with its systematic management.

The plan starts from $25 a month while offering both its free trial and version.  

• FOMO:

FOMO is a social-proof based platform that is best suited for E-commerce stores, Saas platforms and content publishers. The platform features A/B testing, geotargeting, performance metrics, analytics, web as well as visual notifications.

FOMO doesn’t include a free plan and starts at $19 a month.

• EngageBay:

Engagebay is a CRM software featuring A/B testing, activity tracking, activity dashboards, account alerts and management. Apart from facilitating automated routing and scheduling, it offers calendar sync for easy and organised functioning. 

The basic plan of EngageBay starts from $10.7 a month, offering a superior range of analytics and ROI tracking.